If someone says Varnsdorf, does it ring a bell? Not really? Well, it might be added to the list of your must-see places sooner than you expect as a world-famous capital of booty care. It’s home of a cycling tech company called Posedla [poe-sed-lah] which is taking the world of bike saddle manufacturing by storm.
Our flagship product, the Joyseat, is a custom-made 3D-printed saddle. 3D printers are quite a thing nowadays in the cycling industry, but we don’t just spout thousands of universal 3D-printed saddles. We’re the first, and so far the only ones, who can create each saddle on-demand based on the customer’s individual dimensions. If we knew at the start how arduous the path from the initial idea to the actual product would be, we would never have embarked on it. Our belief that such a comfortable, useful, and practical saddle exists and can be created pushed us onward when we were on the verge of abandoning. Every new Joyseat saddle with the name of its owner makes us feel really proud.
We use an industrial 3D printer with Multi Jet Fusion (MJF) technology. The upper part of the saddle has a specially developed patent-pending lattice structure printed from thermoplastic polyurethane (TPU). This allows us to match saddle stiffness in different zones to the specific needs of each cyclist. The rails and the shell are made of carbon fiber.
Please direct all your questions to hello@posedla.com
Achievements
2022
1st place in the startup category, Innovation Company of the Ústí nad Labem Region 2021 award, press release
Creative Business Cup National Final, article
Hospodářské noviny Top 10 Innovators of 2022, article
2021
Investment from Prusa Research, a.s.
Winning PrusaLab HW Accelerator, article
Selection of articles
In English:
Gear Junkie: World’s First Custom 3D-Printed Saddle: Small Czech Brand Cradles Biker Booty (article)
Road.cc: Fancy a 3D-printed saddle custom-made for your butt? Plus more tech news... (article)
Raw Magazine: Posedla - the first 3D printed custom saddle (article)
Bikerumor: Posedla Joyseat makes fully custom 3D-printed saddles available in limited Founder’s Edition (article)
3Dnatives: Creating More Optimized Bicycle Saddles Thanks to Industry 4.0 Technologies (article)
Radio Prague International: Investment boost for Czech startup making 3D printed bike saddles (article)
In Czech:
Finmag: "Instead of mountains, we measure butts." Business with customized saddles was supported by Průša (article)
Mediář: Cycling brand Posedla wins with a spot from Boogie Films (article)
MediaGuru: Posedla wants to conquer the global market, launches campaign (article)
Forbes: Two childhood friends are passionate about the saddle. And they manufacture it to fit one's buttocks (article)
TrendWatcher: Czech startup Posedla produces custom-made bicycle saddles (article)
We Love Cycling: We'll be the first in the world! Motivation to break barriers gave birth to Posedla (article)
RoadCycling.cz: Popularizer of 3D printing Josef Průša will open the doors of PrusaLab workshop to promising startups, will focus on sustainability (article)
Forbes: It's time to give back, says Josef Průša, with this he invested in the company from his accelerator (article)
Hospodářské noviny: 3D printing pioneer Josef Průša invests millions in a manufacturer of customized bicycle saddles (article)
Seznam Zprávy: Varnsdorf startup to produce customised bicycle saddles using 3D printing (article)
CzechCrunch: Josef Průša invests millions in company that aims to improve cycling as a whole (article)
Lupa.cz: Průša invests in customized bicycle saddles and launches a new round of hardware accelerator contest (article)
Euro.cz: Startup Posedla is redefining cycling. (article)
Běhej srdcem: Posedla. Czech tech startup producing customized cycling components using 3D printing (article)
StartupJobs: Tailor-made bike saddle. North Czechs print personalized 3D bicycle saddles and will soon send them out into the world (article)
Mtbs: Startup Posedla wants to produce high-end saddles by using 3D printing (article)
MTBIKER.cz: Posedla - the first 3D-printed custom saddles (video)
In Dutch:
Wielerflits: Posedla Joyseat Review, Een Op Maat Gemaakt Zadel (article)
In Italian:
Bici da Strada: Sella Posedla Joyseat: stampata in 3D sulla forma del proprio sedere (article)
In Greek:
The Cycling Journal: Αποκλειστική συνέντευξη των δημιουργών της μοναδικής απολύτως custom 3D printed σέλας της αγοράς (article)
When we're not making saddles...
We're recording our podcast called "Life in the Saddle". We invite guests from the world of cycling and ask what it's like behind the exclusive cycling curtain.
We are testing and producing cycling cosmetics. The first product was our cycling chamois cream Smiling Butt Cream, which takes care of your saddle area. The cosmetic line was completed in spring 2022 with a pair of massage emulsions - Warming Legs Cream and Cooling Legs Cream.